Nancy Sipera

Lines, shapes and colors. Alone, they mean nothing. But blended together by an exacting hand, and they can work magic. They can also sell a lot of product or open doors to a whole new clientele. Nancy Sipera has worked such magic for her own clients. It’s why she’s the five-time winner of The Communicator Award for logo and brochure design.

As President of First Impressions, Ms. Sipera’s primary responsibilities include design and art direction, marketing strategy, account management and client development. She has worked with such hospitality flagships as Holiday Inn, Wyndham, Radisson, Hawthorn Suites, and Comfort Inn, as well as Atlas Van Lines’ franchisees, Homestead Insurance Company, and New Jersey Transit. Her experience spans a multitude of industries, such as retail, insurance, real estate, hospitality, building, corporate training, financial, IT, as well as general consumer and B2B.

Prior to First Impressions, Sipera was formerly joined with CreatAbility, a full service agency in Miami, FL. Her account responsibilities included retail shopping centers, universities, and special event promotions. Sipera was previously an Editorial Assistant for Healthy Lifestyles, a regional magazine for the medical industry. She has a Bachelor of Science degree in Advertising from the University of Miami in Florida.

Some recent accomplishments include:

• Handling promotions for the appearance of former president Bill Clinton when he spoke at Cherry Hill’s The Star Forum. The First Impressions team assisted with the advertising, marketing and acquisition of  corporate sponsorships for the event, which sold out in just three hours.
• Moderating and organizing the press conference for former Secretary of State Madeleine Albright’s speaking appearance in Cherry Hill, NJ, as well as coordinated the overall advertising and marketing campaign for The Star Forum’s season, where Ms. Albright was a guest speaker.
• A five-time winner of the international Communicator Award in Print Media, for client logos and brochures

Ms. Sipera is a graduate of Friend’s Central School in Philadelphia, and is an active member in Business Network International (BNI) and The Pyramid Club in Philadelphia, where she is a co-chair of the committee, “Women of Wit & Wisdom” program. She grew up in center city Philadelphia, and now resides in Cherry Hill with her husband Troy and their son Jake.