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Tom Peric' specializes in creating editorial products and initiating aggressive public relations campaigns on behalf of his clients. He has helped clients ranging in size from the largest independently-owned business-to business publisher in the United States and the 12th largest investor-owned utility in the United States, to a small, mom-and-pop UPS store in the Midwest. A Cleveland, Ohio native, Tom forged his editorial expertise with a decade-long stint as a reporter in Washington, D.C. Tom spent an additional seven years as a journalist in northeast Ohio, serving as a business editor of a daily newspaper and various senior editorial positions on a variety of magazines, including senior editor at Cleveland Magazine. He helped launch editorial products in his areas of expertise for three Penton Media Inc. publications, one focusing on small business (Managing Small Business magazine), the second on the HVACR industry (HVACR Distribution Business magazine) and the last one on business marketing (B2B Marketing Trends). He is the editor of the award-winning (in its first year) B2B Marketing Trends. In the public relations field, his reputation rests on obtaining remarkable results with his media campaigns. One client with a national practice had approximately $5,000 to $10,000 worth of media coverage annually before enlisting Tom’s assistance. In less then two years, his publicity program garnered the client more than $1.4 million in media coverage. In the process, he turned one of the company’s principals into the most published writer in his industry (excluding professional writers or columnists). He has also written advertising, direct sales copy and speeches for various CEOs. Tom was born in a refugee camp in Europe and immigrated to the United States as a child. He opened his first business at 19. He sold it several years later and attended The American University in Washington, D.C., (as an undergraduate and graduate student) on several academic scholarships including a Scripps-Howard National Journalism Scholarship. He studied communications and history as an undergraduate and international affairs as a graduate student (summa cum laude). Tom has extensive teaching experience as an instructor of writing and as a speaker on how the media works. He has taught at the University of Maryland, the University of Akron, Lakeland (Ohio) Community College and Camden County (New Jersey) College. Tom earned his Certified Toastmaster certificate and served as vice president of public relations for the oldest Toastmasters club in New Jersey. He is the author of Wacky Days: How to Get Millions of $$$ in Free Publicity by Creating Your Own “Real” Holiday & Other Tactics Used by Media Experts (www.wackydays.com), and he sends out a free monthly newsletter focusing on publicity, understanding the media, and improving one's writing skills. Sign up at www.thegalileo.com. Tom works from Cherry Hill, N.J. and lives in Haddonfield, N.J. |
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