Hospitality
The Industry: Hospitality The Problem: Increase Wedding and Bar Mitzvah bookings The Solution: Identified the right message for their target audiences, and repeated it over and over The Plan: • Focused on the Wyndham’s key selling points • Researched and selected specific publications to promote their wedding and bar mitzvah capabilities • Designed a customized frequency plan The Results:...read more
Promotional Giveaway Products
The Industry: Promotional Giveaway Products The Problem: Prospects believe that all suppliers are alike. The Solution: Determine what makes Debi different. The Plan: • Conducted a survey of Debi’s clients • Discovered that it’s her creative approach that brings them back. • Created a fun brochure that tells her prospects what her clients already know • Paired it with a provocative...read more
Elevator Advertising
The Industry: Elevator Advertising The Problem: A concept that was so new, no one had really heard of it. The Solution: Educate the target market about the benefits of elevator advertising, brand our client’s company and promote its name. The Plan: • We created a brochure that begged to be opened • Paired it with a letter tailored specifically to each sub-market • Followed up with phone...read more
