Why Your Business Needs Local SEO
This week I chatted with SEO expert Lynn Pechinski about why your business needs Local SEO. Lots of questions about this topic: how do I get “on top?” in the searches, how do I get on the first page? Should I blog? Can I do this myself? Lots of good information for those who want to know! What is SEO? It stands for Search Engine Optimization and it is how Google and other search...read more
Marketing for Professionals
This week I talked with marketing expert Kimberly Rice, and we discussed the way that professionals market themselves. By professionals, I mean those who primarily offer a service, such as attorneys, accountants, financial planners, engineers, and consultants. What are the key qualities that prospective clients are looking for in a professional? Credibility, competency, chemistry, knowledge,...read more
Can I Trust You? What the Auto Repair Industry Can Teach You About Trustworthiness
This week I talked with Scott Santos, owner of an auto repair business and in the industry for 20+ years. What does fixing cars have in common with a dentist? Trust. Your customers have to feel secure in their relationship with you, and they have to come in to your place of business to have the services performed. And truth be told, they’d rather be someplace else. So how do you get your...read more
Strategic Networking…Networking on Steroids!
Today’s show was about Strategic Networking. We all know what networking is… you go to an event – a breakfast/lunch/dinner – you hand out your business cards to people you’ve just met, you give your 30-second commercial, make plans to follow up with the ones that seem like a good lead, and then it’s back to work. That’s how most of us do networking. Well, Strategic...read more
Blogging That Works!
There’s so much talk about blogging, what you should do, must do and never do – who can a wanna-be-blogger believe? We tackled this topic this week on Marketing Chat. My first guest, Doc Robyn has a written blog and a video blog. Her main reason for blogging is to help bring in new business. The blogs allow prospective clients to get closer and learn more about her, and the video blog...read more
Making the Introductory Call – the Art of Asking Engaging Questions & Presenting Your Competitive Advantage.
So you’re not a big fan of picking up the phone and selling your wares to a promising prospect – well, who is? My guest Amanda Puppo, CEO of MarketReach is! And she had some alternative tips to share with my Marketing Chat listeners. Instead of the typical call: “Hi, i’m from X, and here’s my great and wonderful product, blah, blah – now, are you ready to buy...read more
Marketing Online & Offline – Worlds Are Colliding! Can They Work Together?
So much confusion out there about marketing – business owners are unknowingly sabotaging themselves with their marketing decisions. Many are taking an “all or nothing” approach – going online all the way – or ignoring it completely. It doesn’t have to be just one or the other, says my Marketing Chat radio guest Howard Yermish. Good news! These online marketing...read more
Benefit Communications – The Key to Showing Off Your Value
When it comes to prospecting and promoting, there’s alot of ways to get your message out. But how do you convey your key messages – what makes you truly unique – in a way that stops traffic? The science of telling a prospect what you do in a way that gets their attention – this is called Benefit Communications. My Marketing Chat radio segment guest, Bob Madonna of McCoy...read more
Show Your Customers Some Love, with Relationship Marketing
My interview on Marketing Chat this week was with Cheryl Pliskin, owner of Jest Notes & Baskets. We talked about Relationship Marketing, which is a growth strategy that involves focusing on the needs of current clients and referral partners – as opposed to transactional marketing, which tends to focus on getting new clients all the time. Who uses relationship marketing? Any business...read more
Promoting Your Business without Saying A Word – Putting Signs To Work for You
Who knew there was so much to learn about signs? My interview with local sign expert, Chuck Eldridge, brought me up to speed on the world of signage. There are a number of reasons that businesses choose signage: improve branding, give directions, promotion, and beautification. Signs are up 24 hours a day – and if they are illuminated, they can promote your business around the clock. Who...read more
