Secrets to Saving Money on Marketing

1. Try out digital printing - it allows you to print smaller quantities than with conventional “offset” printing. It’s also cost-effective, as you only print what you need.

2. Advertising? The more you commit to, the better your rate. Paying as you go usually results in the highest ad rates.

3. When mailing out postcards, size matters. To take advantage of the postcard rate, make sure your mailer is 4.25 x 6 or smaller. Anything larger is not eligible for this special postage rate.

4. Stay in touch with your customers. Remember it is easier to keep a current client happy, than to find new ones. Focus on your current client base to generate revenue, instead of viewing new prospects as the only revenue source.