Why Radio Advertising
There are many advantages of radio advertising - mainly its unique combination of high reach, high targetability, and low cost. In a single week, radio reaches more than 228 million Americans. That's 94 percent of everyone age 12 and older, according to Arbitron.

Are You Getting Your ROI?
Not sure how to decide if a project is worth moving forward? Try out this marketing calculator, which can help you plug in the costs of the project and determine your break even point, and at what point the project brings in a profit.

3 Things To Do In January
1. Set marketing goals. What new market do you want to reach this year? What niche do you want to get more of? Do you want to make changes to your current marketing collateral? Write it down.

What Is Branding?
Branding is building an identity for your company, product or service. It is defined by the American Marketing Association (AMA) as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Tracking Makes Good Marketing Sense
To make the phone ring, all you need to do is place a few ads online or in print...and then wait. Sound realistic? Not really, but some business owners think that they will instinctively “know” if their advertising/marketing is working. But the reality is, unless you are the only person who answers your company's phone, you cannot truly know what's working.

“What To Do When There’s Not Alot of Money for Marketing?”
Q: Our budget is pretty tight these days. What do we do to keep our name out there when there's not alot of money for marketing?

10 Things You can Do Today To Grow Your Business
Emphasize what makes you different from the competition. Define your unique selling points (USPs). This could be about the price of your product (or special discounts or promotions), the delivery mechanism and the areas you are prepared to deliver to, the speed of the service you offer, after-sales service or methods of ordering.

What Your Color Choices Tell Others
Colors are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. Sometimes colors create a physical reaction and at other times it is a cultural reaction Colors follow trends as well. For example, avocado, a shade of green, is synonymous with the 60’s and 70’s in the minds of some consumers.

What's On Your Nightstand!
Read any good books lately – or nothing you want to confess to? Here’s what’s on Nancy Sipera’s nightstand these days…

Top 10 Tips for Saving Money on Printing
1. House Stock: Use a “house stock” of paper to print your project on, not a fancy, new line. Not only is this less expensive, but it will probably already be in stock, so you don’ t have to wait additional days while your specialty stock is being ordered.

Getting Results With Your Marketing Materials
The purpose of creating marketing materials is to get business. No other reason exists for creating sales letters, brochures, direct mail or newsletters. If no one responds to your materials, your money and time are wasted.

Secrets to Saving Money on Marketing
Four must know tips for saving you need to know!!!

Tips for Doing Business In A Down Economy
Focus on the services that are most profitable for your business...

‘Tis the Season...to Remember Your Customers
Show your clients that you value their business. Here are a few ways to say thanks, along with a few connections.