10 Things You can Do Today To Grow Your Business
Emphasize what makes you different from the competition. Define your unique selling points (USPs). This could be about the price of your product (or special discounts or promotions), the delivery mechanism and the areas you are prepared to deliver to, the speed of the service you offer, after-sales service or methods of ordering.

What Your Color Choices Tell Others
Colors are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. Sometimes colors create a physical reaction and at other times it is a cultural reaction Colors follow trends as well. For example, avocado, a shade of green, is synonymous with the 60’s and 70’s in the minds of some consumers.

What's On Your Nightstand!
Read any good books lately – or nothing you want to confess to? Here’s what’s on Nancy Sipera’s nightstand these days…

Top 10 Tips for Saving Money on Printing
1. House Stock: Use a “house stock” of paper to print your project on, not a fancy, new line. Not only is this less expensive, but it will probably already be in stock, so you don’ t have to wait additional days while your specialty stock is being ordered.

Getting Results With Your Marketing Materials
The purpose of creating marketing materials is to get business. No other reason exists for creating sales letters, brochures, direct mail or newsletters. If no one responds to your materials, your money and time are wasted.