Nancy Sipera, President & Art Director
Lines, shapes and colors. Alone, they mean nothing. But blended together by an exacting hand, and they can work magic. They can also sell a lot of product or open doors to a whole new clientele. Nancy Sipera has worked such magic for her own clients. It’s why she’s the five-time winner of The Communicator Award for logo and brochure design.
As President of First Impressions, Ms. Sipera’s primary responsibilities include client development and account management, as well as design, marketing strategy, media buying, and advertising planning. She has worked with The University of Pennsylvania, Rutgers University, Atlas Van Lines’ franchisees, Homestead Insurance Company, New Jersey Transit and RE/MAX of NJ. She has worked with such hospitality flagships as Holiday Inn, Wyndham, Radisson, Hawthorn Suites, and Comfort Inn, and also on NCI-supported cancer studies for breast and prostate cancer, as well as diabetes and opthalmic care. Her experience spans a multitude of industries, including banking, building, corporate training, education, HVAC, insurance, IT, legal, manufacturing, retail, real estate and senior services – both for the general consumer and B2B.
Ms. Sipera was a co-founder of Girlfriendz Magazine, The Thinking Woman’s Magazine, the only regional magazine for baby boomer women. She also is the co-founder of Women of Wit & Wisdom, a networking group for professional women in Philadelphia.
Handling the marketing for the appearance of former president Bill Clinton in Cherry Hill, NJ. The First Impressions team assisted with the advertising, marketing and acquisition of corporate sponsorships for the event, which sold out in just three hours.
Moderating the press conference for former Secretary of State Madeleine Albright’s appearance in Cherry Hill, NJ, as well as coordinated the overall advertising and marketing campaign for The Star Forum’s season, where Ms. Albright was a guest speaker.
A six-time winner of the international Communicator Award in Print Media, for client logos and brochures
Featured in article in Philadelphia Business Journal
Wrote a feature article for HVACR Distribution Business
Ms. Sipera is a graduate of Friend’s Central School in Philadelphia and alumni of The University of Miami. She grew up in center city Philadelphia, and now resides in South Jersey with her husband Troy and their 2 children.
Josh Bochner, Director of Online Marketing & Strategist
Josh has always been a creative entrepreneur and after years studying the top marketing minds, in 2001 he launched his own consulting firm. With over 10,000 hours of training and hands on experience with an array of clients he is an expert in all things related to internet marketing.
Josh launched and sold off some of his own start-up creations. His most recent startup, FriendShopper.com has been featured on NBC and interviewed by news sites, blogs and radio stations nationwide and is being watched by many investment firms for its next move.
Whether you’re looking to develop a simple website or the next Twitter, Josh will not only manage every detail of the project, he will polish it with his unique concepts, strategies, and understanding of the nuances of web.
Josh also acts as strategist in dealing with all aspects of innovation. He has the rare ability to come up with a smorgasbord of out-of-the-box ideas for companies, in any industry. He loves a good challenge and you’ll love the results.
Josh grew up in Queens, NY, and resides in South Jersey with his wife Rea and his 4 children.